What you gain from the magazine
Every issue is built around a simple promise: you see the work the way the designer actually made it. That means annotated sketches, rejected directions, production notes and honest talk about what did not survive the edit. The result is a record you can use, not a highlight reel you scroll past.
Working method
Every commission follows the same editorial discipline: research first, then sketching, then production. The order rarely changes, but the time spent in each phase depends entirely on the material.
We start with a written brief, not a moodboard. You answer a short questionnaire about the audience, the distribution channel and the constraints you cannot bend. From that we assemble a reference set: printed matter, type specimens and archive material that shares your context.
Before any screen work, we set type by hand and test grid systems on paper. This phase produces rough layouts, margin studies and failed iterations that we keep on record. You receive a PDF of the most promising directions, not a polished mockup.
We sit down with the selected direction and go through it line by line: hierarchy, hyphenation, image cropping, paper weight. Revisions are limited to two rounds so the project keeps its momentum. Each round comes with written notes explaining every change.
Once the files are approved, we handle the technical side: colour proofing, imposition, paper selection and press checks. If the project is digital, we prepare the responsive breakpoints and test the reading flow on actual devices before handover.
You receive the final files, the source documents and a short production note that explains the decisions behind the work. That note becomes part of your archive, so the next project starts from a clearer position. For editorial commissions, we also publish a case study on the magazine.
Need a clearer picture of how a specific project unfolded? Read the planning notes from a recent issue or write to us about your brief.