Design Culture, Studio Portraits and Creative Process Stories

An independent magazine documenting visual identity, typography and the working habits of multidisciplinary studios. Each issue follows real projects from first sketch to printed piece, with honest notes on what worked and what did not.

Browse the archive

Further Reading from the Archive

Three pieces that continue the conversation on process, type and the spaces where design actually happens. Each one opens a different drawer of the studio.

Process notes

The Sketchbook as a Design Tool: Inside the Process of Studio Formafantasma

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Typography survey

Typography in the Wild: How Independent Foundries Are Redefining Brand Voice

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Photo essay

Studio Portraits: The Unseen Workspaces of Graphic Designers

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What studios say about working with us

We do not collect testimonials for decoration. Every quote below comes from a designer or studio we have interviewed, collaborated with, or featured in the magazine. Their words reflect the actual working relationship, not a marketing script.

Pascal Melchior was the first publication that asked to see our rejected drafts, not just the final posters. The interview ran with our actual sketchbook pages, including the failed grid experiments. That kind of honesty is rare in design media.
Atul Sami Founder, Studio Sami & Co, Jaipur
The studio portrait they published was not a polished hero shot. It was my desk at 11 pm, with reference boards, half-empty coffee cups and a pile of printed type specimens. Readers wrote to me saying it felt real. That is the point.
Kasturi Shan Independent Graphic Designer, Bengaluru
Their typography review covered our variable font project in detail, including the kerning pairs we struggled with. The editor asked the right questions about spacing and optical size. It read like a peer review, not a press release.
Teena Aurora Type Designer, Foundry Aurora, Delhi
We sent them a case study about a rebrand that almost fell apart in the final week. They kept the messy parts, the client feedback, the late-night revisions. The published piece helped us win two similar projects since.
Rohan Mehta Creative Director, Mehta & Partners, Mumbai
The print production column they ran on risograph layering was technically accurate and practically useful. We referenced it in our own studio workshop. That is the standard we expect from a design magazine.
Ishita Rao Print Specialist, Paper & Ink Studio, Pune

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